TASTE TIENDITA / 1800 TEQUILA
Agency: 72&Sunny
My role: Executive Producer
Type of Project: Live event planning and day-of management, 2D + 3D design, fabrication, event logistics, artist collaboration, content capture.
This Cinco de Mayo, 72&Sunny partnered with Proximo Spirits & 1800 Tequila to celebrate Mexican and Mexican-American taste in a tiendita like no other. Instead of your usual supplies inside the convenience store, we sold limited-edition works of art from local Mexican and Mexican-American artists, known as ‘tastemakers’, like Richie ‘Deladeso’ Velazquez, Sofia Enriquez, Sofia Elias, BARELY BROKE and La Vela Creations.
For one night only, we opened the doors to 1800 Taste Tiendita. A tiendita like no other. Fans in LA could shop, eat, drink, celebrate, meet local artists, and even buy their limited edition artwork.
All proceeds support Art Share L.A. whose mission is to create equitable access and opportunities for every artist in Los Angeles.
As Executive Producer it was my responsibility to lead the production and execution of the event.