IT CAN WAIT / AT&T
Design Agency: Mill X, The Mill
My role: Executive Producer, Mill X
Type of Project: VR, Unreal engine, Microsoft Holostage volumetric capture, haptic feedback, UI design, asset creation, native app development, sound design.
It Can Wait is an AT&T initiative in the fight against distracted driving. AT&T approached The Mill to help viewers fully understand the impact of distracted driving. The answer - an theatrical VR experience dramatically telling the stories of real people through their own words. Immersed on a busy street intersection, the user holds a haptic device that delivers text messages that triggers a devastating chain of accidents. The user goes on an intense journey, where there’s no escape from the very real consequences of distracted driving.
To learn more about the VR Experience and AT&T initiative, visit itcanwait.com