NETFLIX Stranger Things

WARNER BROTHERS Ready Player One

HBO Game of Thrones

META SPARK / META

Design Agency: Mill X, The Mill

My role: Executive Producer, Mill X

Type of Project: AR, UI design, realtime content creation, sound design.

As one of Meta Spark Studio’s preferred partners, The Mill worked closely with the Meta Spark marketing team and their brand partners to bring major global movie and TV premiere launches to Meta fans through AR on Facebook and Instagram. Brand partners included Netflix, HBO, Universal Pictures and Warner Brothers.

From creating portals into the OASIS of Ready Player One, to launching Facebook’s first World-Tracking effect with Jurassic World, The Mill created experiences that allowed fans to engage with their favorite characters in a new and exciting way.