VERIZON 5G STADIUM / VERIZON
Agency: Momentum Worldwide
Directed by: Tool of North America, Nøcomputer, Jordan Bahat
My role: Technical Producer, Tool of North America
Project Type: AR application, Unity, 4K dome projection, systems design, sound design, live-action, live-event production.
To showcase the future of 5G and its impact on the NFL, Tool of North America partnered with Momentum Worldwide & Verizon to create a unique interactive activation in Miami's Bayfront Park for Super Bowl LIV. The activation synced dome-projected content with a Unity app running on fifty 5G phones within the space. NFL fans were able to experience football in a way never seen before as the app put the power of 5G into their hands, displaying how augmented reality, volumetric replays and 4K multi-camera views will change the future of the sport.
To learn about how we created the experience from technical approach, to shoot, to app development and final user experience visit: Tool of North America